Maskelyne said:
You do bring up a good point about getting permission - it appears that all of the major publishers are happy to allow you to use their images online, provided you acknowledge their copyrights.
That is not completely correct.
This issue of copyright has been raised on several threads, and one line of thought that has often been used, worries me. Namely, to not be too concerned because there is little chance of repercussions. That may be the case, but that doesn't make the act of reproducing someone else's work without their permission, legally or morally right. By that rational it shouldn't be a problem for anyone to commit a crime if the chances of being caught and punished is negligible.
The other misconception often raised is that no harm is done or that it actually benefits the publisher or deck creator by showing the images, on the contrary it may even encourage sales of the actual deck. Well if thinking that makes anyone feel better, so be it. but then I guess you could argue that it would be ok to shop lift an item, because showing the goodies around afterwards may encourage other to go to that same store and actually buy the items.
Would you use either of these justifications to your kids when bringing them up?
It may well be that showing the entire deck may convince someone that they like it enough to buy it. But that should nevertheless be a decision and choice made by the copyright holder not whoever wants to put the images on line for all to see to boost their own web site as a "service" to the tarot community.
If you want to write a review of the deck normally you can use a few cards (less than 10) to accompany your article. Any more than that and certainly the full deck requires written approval.
This legal and moral rational also applies to on line readings and here I admit there are some grey areas. I personally would have no issue with say a Youtube video of someone using my cards for a reading, including a reasonable close ups. I absolutely would NOT be happy with the use of my cards as part of on line reading service or reading software, irrespective of wether the service was commercial or not. Why? Because licensing of images for that kind of use can be an income source, and possibly a very needed one especially for a designer who deck may not have been published in the physical sense. Their work would be rendered worthless, or at least worth... less, if they lose control over it i.e. someone has already the published the images on-line.
In these days of ripp off Rolex watches, Gucci bags, pirated software, music and movies, its easy to be lulled into this guilt free la la land acceptance that in less complicated time would be quite obviously wrong.
Nevertheless back to the issue of Tarot,
If your intention is to scan your deck, make a montage, and turn it into a winter coat for the neighbors cat, I doubt if anyone would give a damn. Take a photograph of it and put it up on e-bay, or your on line gift store to sell more of them and the line has been crossed. This is not rocket science or nebulous laws that vary from country to country, or internet laws that aren't clear yet. Its actually quite simple, without permission.... its wrong.
So when in doubt.... ask.