Building a website- whether you do it all your self, or have someone build it for you is a wonderful project to work on.
In my case I decided to hire a professional as I have absolutely no experience with designing and building a website, but it was expensive. My role was to have a very clear idea of how I wanted the site to look- the feel, the text, the photos used, the flow, etc.
For each 'page' on the site, I gave it a title and wrote the text out on a piece of paper. I chose the photos to go with each page. Even those two exercises took hundreds of hours. It required that I be very clear on what my philosophy and approach are and how I wanted to position my tarot practice. What I was most concerned about was the ability to have the pay pal work properly and the blog function so I could go in and change the text on one of the pages. Those two functions are still not complete, but should be in the next few weeks.
The entire process took about 6 months- there were several proofs drafted and I was able to ask for changes if it did not have the look and feel that I was going for. I found that the end result was a bit farther away than my initial 'vision', but I am happy with the final product.
You can buy "Ad-Words" from Google. I have not done this yet, but will do so in the near future. It is pretty easy- come up with a list of key words that you 'bid' on and pay to use. You can set a limit as to how much per month you are willing to pay. These are the words that appear on the right-side of the screen when you complete a search. If a person clicks on the word, you are charged, but it does direct them to your site.
I wish I was capable of completing a site by myself, and perhaps it is far easier and possible, as some here have suggested. But, with a full-time job, going to school part-time, and travelling on business regularly, it was just not something I could do myself. Now that I have had the pleasure of working with a professional for the website, I would likely do so again in the future.
Good luck with your new project! You will learn not only about web site development and design, but you will learn about how you truly view the tarot as coming up with the content for your site will really make you think!
~Deborah