Anyone can join in, all you need is a desire to build your business.
Right now I am creating a whole identity for myself as a local reader. In fact, I'm taking the Tarot out of it, and billing myself as a Reader. It doesn't really matter to most people what the deck I'm using is called. I think that many people wouldn't know a Tarot from any other deck. People want the information about them, not whether it is a Crowley or a Marseille.
My focus has been on creating a hostess/business packet (you know, bio, faq's, parties available, workshops available), the business card, and some party options. I have the regular straight-up 1:1 Reading and I have a Past Life party that centers around a group meditation. I'm actually very excited about the Past Life party option, because I get to charge a slightly lower fee, don't need to sit 1:1 with people, and can do a party of 8-10 people in less time than I could read them back to back.
The other thing I'm moving away from is charging for a timed reading vs. charging for a Reading. Most of the more established people around here have a flat fee. They don't say "Thirty dollars for thirty minutes." Rather they price according to the complexity of the reading, tying the price to the name of the reading.
I want to advertise in a local new age magazine, and that depends on their price!!! Another great money maker is getting in on the local after-Prom party scene. I'm trying to get in to a private school right now...looks like I missed their planning stage for this year, but there may be opportunities to do weekend readings and workshops for the kids who board there and don't always go home. They need "entertainment" I was told.
So, once I get my hostess/business packets set-up I'll go from there. There are other more corporate opportunities available too....and I'm going to be leaving a packet with the fundraising departments of some of the local hospitals, cancer centers and other firms. I have an eye toward Halloween and Christmas with the corporate venues, and that would be a bigger fee for several hours in the evening.
I have done an AM radio show before, and so I will eventually look into doing that again, but need to find one more local. Also, there may be a public TV show willing to have a metaphysical topics segment that would get me into the public eye, and maybe help put a new face on what it means to be psychic and raise the education level of local folk. Don't want people thinking it is all ooga-booga witchcraft.
My concern for this party season: The economy.
Right now with the depression hitting our area the way it is I can only hope people will be looking for answers to their problems, ways to forecast trends in their lives. Which would mean they are looking to the local psychic for help. But the opposite could be true too...that people are broke and can't afford readings. Only time will tell.