View Single Post
EvaSegovia  EvaSegovia is offline
Join Date: 14 May 2016
Location: Hawaii, USA
Posts: 249

So I happened across an article written by John M. Artz. He says, "In advertising, emotional appeals are often used to cloud the reasoning of consumers. We purchase status, social acceptance, quality of life, and the possibility of meaningful relationships in the form of automobiles, deodorant, toothpaste, beer, and jewelry. A dispassionate observer would easily see that when you buy deodorant, all you are getting is deodorant. If you want social acceptance, you would have to do other things. However, this perspective is often lost on a viewer who is caught up in the emotional appeal of the advertisement." Maybe what we're seeing here is, as someone pointed out earlier, immaterial. It's toothpaste and deodorant, and whatever... The point being, we're actually getting EMOTIONALLY SOLD. Just another perspective on reading the card...
Top   #61