It's allot of work right at first. Building the site, finding a shipping cart, getting all your cart code to work right. Then submitting your site to search engines and making sure that your key words are right for the spiders and web crawlers to pick up. All of that takes countless hours of your time. It can be frustrating when one tiny little line of code is off. I strongly suggest you know some HTML, it will save you lots of frustration, well some anyway, lol. And read everything you can about building a website. There is a wealth of information online. And even a few tutorials.
Then it is important to have links that the web crawlers can "crawl out of" your site from. Link sharing is so valuable. That is how you get your site to become recognized. And if you have pictures, you must make sure that in your code they are all labeled with alternate information such as:
green velvet tarot bag
This way if someone who is blind is at your site, the equipment they are using can read the picture and say it aloud to them. Search engines really like this sort of coding and will rank your site higher if you've taken the time to do this.
Anyway, these are just a few tips on site building. The beginnings of starting an online business are not easy. But once you get it up and running and the search engines pick it up, it's pretty smooth sailing from there. The more link sharing you can do, the more traffic you'll get, thus the more business. I've had an online business for about 5 years now. It finally got to be too much, too busy for one person to manage and I had to close down one department. I was shipping products all over the world; Japan, Austraila, Hong Kong, Virgin Islands, Mexico, and the US. It took about two years to get it's feet off the ground, and then it went gang busters.
Well, there are my thoughts and opinions. Hope they were at least a little bit helpful and did not scare you away
Good Luck with your plans. Sounds like you have some great ideas and products to share. Keep and "I can do anything" attitude, and you'll do fine.
Blessings,
Donna