£5.50?
£5.50 in the 1970s, Antonius? That must have been the late 70s.
In 1974 we got some wonderful free publicity when the TV listings magazine, 'TV Times', asked if they could use our Tarot to illustrate a new drama series about a psychic detective (played by the actress Anouska Hempel, later proprietor of the Hempel Hotel in central London - more trivia). Of course they pleaded poverty and said they couldn't afford to pay us a fee, so we agreed they could use the cards if they gave us a free plug. When the magazine came out, it had a double page spread featuring our cards in glorious colour, and a box giving the address where readers could purchase a deck. For £2.70 including post and packing. (Two pages of paid advertising in TV Times, which had a massive circulation at that time, would have cost thousands).
The orders flooded in, and we found ourselves spending all day packing decks into Jiffy bags, addressing the bags, then putting them in mail sacks. Around midnight I would haul the sacks into the back of my car and drive to the all night Post Office in Trafalgar Square and shovel them over the counter to be stamped.
We sold around 2,000 decks in a fortnight, and that paid for the next print run.
Happy days...