I'll call 'em hopeful to be charitable but for some years I made about 1/2 my income selling on ebay and was active on the forums there during that time. One selling ploy people with a number of things in one category liked to do is put a high search term collectible in that category up at an outrageous price, but still, it drew lookers, who then would click on Other Items For Sale to see if there was something more to their taste. Which quite often resulted in sales that might have otherwise been missed.
No one ever admitted to putting up an item that wasn't in their possession, but then they wouldn't would they, ebay would have banned their butts.
Why anyone does it on Amazon is beyond me, does anyone besides me ever took through anyones storefront for more tarot or oracles?