I hate, hate, HATE keywords on the cards. Not only is it limiting and distracting to have to mentally cancel out what my left brain is telling me about what the word is saying so that I can use my right brain/intuition to accurately read what the card's image is trying to say, but when reading for clients, they read the word and then wonder why my interpretation has nothing to do with it. At this point, I refuse to purchase any deck that has keywords, no matter how beautiful. But I never have minded the card title, I guess because when I turn over the card, my mind automatically names it, and I name it to the client out loud as well.