I find that Housewives is sold less as a serious Tarot deck and more as a tongue-in-cheek parody.
I've rarely seen Housewives show up in the New Age section of bookstores with other Tarot decks. Instead it goes separately in the Humour section, or is left out completely and relegated to kitschy gimmick stores as a party game or a joke toy.
When a deck isn't treated as seriously by distributors, it can affect its popularity. And that's a shame because from what I've read of it it is a complete, thoroughly researched and thoughtfully made deck, in addition to being funny and kitschy.