View Single Post
Shade's Avatar
Shade  Shade is offline
Oraculist
 
Join Date: 28 Aug 2002
Location: California, USA
Posts: 2,863
Shade 

Quote:
Originally Posted by Jewel
Ric, back to the Dove commercial, no matter how great a commercial of anything if you don't like the smell of the soap no matter how much I like the commercial I would not buy it. That does not mean the commercial is a failure, it means the product might have hit a plateu or was surpassed by competition.
This would be true if:

Dove generally did not perform well with consumers
or
People had stated positive reactions to the commercials despite a lack of increase in sales.

But
Dove has always been a top seller
and
The general public (yes those people ruin everything) found the ads distasteful
Top   #81