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Shade  Shade is offline
Join Date: 28 Aug 2002
Location: California, USA
Posts: 2,863

Originally Posted by Jewel
Ric, back to the Dove commercial, no matter how great a commercial of anything if you don't like the smell of the soap no matter how much I like the commercial I would not buy it. That does not mean the commercial is a failure, it means the product might have hit a plateu or was surpassed by competition.
This would be true if:

Dove generally did not perform well with consumers
People had stated positive reactions to the commercials despite a lack of increase in sales.

Dove has always been a top seller
The general public (yes those people ruin everything) found the ads distasteful
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