Adam McLean
Another thing to remember is that it is extremely difficult to market a self-published deck.
NEVER, NEVER, NEVER overestimate the number of decks you will sell. Do not take the positive responses and encouragement you get on Aeclectic as an indication of definite sales. There are many cheerleaders on here, who for the best of motives like to encourage people to produce their own decks, but this positive encouragement rarely shows up as sales.
Be realistic - earlier you said you might print 1000. It would take a few lifetimes to sell 1000 copies. Instead, issue your deck as a small limited edition, numbered and signed.
I would suggest 50 copies. You might just sell these in a couple of years. The economy of scaled production just does not work with self-published tarot decks. It is best to go for an expensive small limited edition. Do not try and copy the model and prices of mass market publishers. You just cannot get any distribution into the shops or internet outlets. Only large companies can do this.
NEVER, NEVER, NEVER overestimate the number of decks you will sell. Do not take the positive responses and encouragement you get on Aeclectic as an indication of definite sales. There are many cheerleaders on here, who for the best of motives like to encourage people to produce their own decks, but this positive encouragement rarely shows up as sales.
Be realistic - earlier you said you might print 1000. It would take a few lifetimes to sell 1000 copies. Instead, issue your deck as a small limited edition, numbered and signed.
I would suggest 50 copies. You might just sell these in a couple of years. The economy of scaled production just does not work with self-published tarot decks. It is best to go for an expensive small limited edition. Do not try and copy the model and prices of mass market publishers. You just cannot get any distribution into the shops or internet outlets. Only large companies can do this.