I just received this deck two days ago, and while I haven't read with it yet, I have to say that I LOVE it! I normally loathe photo/digital decks (I can't use Ciro's creations at all), but there's something about the subject matter here that works very well with that style. It's very campy and thoughtful at the same time. It doesn't really strike me as a fairy deck, at least in comparison to other contemporary fairy decks. To me it's really more of a "Dark Fantasy Tarot."
This may be blasphemy, but as a "dark deck" I like this far more than the Bohemian Gothic, which I tried to connect with multiple times but found too lethargic (and blue!). The Dark Fairytale is pure (melo)drama. It's been a while since a deck has actually surprised me, but the Dark Fairytale has a couple striking riffs on traditional meanings that really knocked me back. The Three of Pentacles, for example, had me scratching my head over the artist's choices when I looked at online scans--what do a gentleman and a lady outside of a church have anything to do with "work"? Then I read the LWB: "Desperate straits call for desperate measures. There is no shame in using the gifts that life has given."
ZOINKS!
I had never thought of sex work before when contemplating the Three; the industrious figures in the RWS are just all too...clothed. Looking at the image in the DF again, however, I could easily see this as a man propositioning a woman with a number of dark overtones (She's doing it out of desperation! They're outside of a church! This is politically upsetting to some!). Then I thought about the meanings of "apprenticeship" and "training" (which some people associate with the Eight, I know, but which I find a better fit with the Three), and almost immediately I thought of "Fifty Shades of Grey" and all sorts of similar sexual relationships based on a difference of experience.
Here's another example: Although I could do with a little less running mascara throughout the deck, I think this works especially well on the High Priestess. As much of my graduate work revolves around psychoanalytic theory, I read her as the guardian of the unconscious and, therefore, repressed desires. Is she crying because desires can't escape, or because she knows what will happen if they do?
And another: I typically read the Ten of Wands as "burden" or "persona" (an extreme expression of the selfness of the Wands, so much so that it is really a role more than a reality--which can become quite a burden). The DF Ten depicts a woman in a dramatic navy dress traipsing off toward a spooky mansion on a path lined by wands. She holds the dress like a cape (equally costume and protection), weary but bent on playing this part one last time. Part of her might even still enjoy it.
This is what I really like about the deck. It's close enough to the RWS that I can use my overlay of personal meanings, but at the same time it challenges that overlay and forces me to think about my own blindspots in very productive ways. It's sexy without being objectifying, and what objectifying it does do fits well with the theme of the deck (unlike most of the other Lo Scarabeo offerings today). I cannot wait for the fall--and especially October--to come so that I can begin reading with this gem. I hope that others come to appreciate it as much as I do!