I expect honesty, and accuracy. No sugar-coating, no telling me what you think I want to hear. If I come to you and ask if my marriage is going to survive, you say, "Oh, yes, honey, you're meant to be together, this is just a rough spot for you," and he moves out two weeks later because he finds out his girlfriend is pregnant, you can bet your butt I'm not going to go back to you, nor am I going to recommend my friends to you. And when the Three of Swords is in the outcome position, and you tell me that it just means a rough patch.... true story!
If you see a crappy couple of months ahead, tell me. I want to know. If you aren't connecting with me, tell me so I can go to the next reader. I've read for a lot of people, and I know quite well that there are some people that I just cannot connect with for whatever reason. Don't be so out for the buck that you'll read for anyone regardless!
I expect depth. I want to know what you're seeing and why you're seeing it. I want a different perspective than I've gotten already. I want you to slap me in the face with the reality that I'm not seeing.
I don't pay for readings very often, because I haven't had all that much luck getting accurate readings from paid readers. I've had some spout one lie right after another. I've had them do the, "Oh, it'll be okay..." routine with me, even though I sat right there and saw all icky cards that said anything but it was going to be okay. When I go for a reading, it's to figure out what I'm not seeing, what I'm missing. Not what I'm hoping for, but what really is.