So do millions of other people including some of us here on the forum, I'm sure. That doesn't make scamming people or using unethical sales tactics OK. I suppose it is kindhearted to think that way, but also patronizing to the elderly to assume that's the case. A knee-jerk pity response is as ill-informed a judgment as any other. Maybe moreso.
In point of fact, the place is not decrepit and neither was she. She was just old. Who knows if she even owns it herself? Just because people aren't coming in and out whenever I happen to walk by doesn't mean there's no business. She (or they, whomever) must do well indeed, considering the location (prime), the state of the building (really nice, well kept and attractive), and the fact that it's been there for years. I have no doubt whatsoever she (or whoever owns the place anyway) is much better off financially than a lot of us here. You can't just open a business in that area with string, tape and an idea.
Personally, (and yes, I know it's bad to generalize, but) I've been thinking for a while that all of these individual tarot shops - neon sign or hand painted variety - use scams and unethical practices to stay open or to make a profit beyond staying open. It must be very expensive to have a storefront at all, and how else could you make that much money off of reading besides vastly overcharging and/or doing something unethical? (It's not a book or other type of metaphysical shop, nor is this a city where tourists come specifically for that kind of thing.) Doesn't make it OK though. Or pitiable, to me.
Consistently, in my observation, people who don't have their own shop seem to be more ethical and genuinely talented at reading. It's not only ironic but a real shame.